On Purpose Membership


Staying updated on the profession has never been more important. Each month, On Purpose covers the three most relevant topics that affect Chiropractors around the world


New research is being released every week with new findings, updated results, and case studies surrounding the effects of Chiropractic care. This information is prioritized and reviewed each month in On Purpose. When placed in your hands, it can spread awareness of the power of Chiropractic throughout your community.


The profession is under constant regulation, both from a health care standpoint as well as from an aesthetic one. It’s essential to know the goings-on in the United States and abroad when it comes to the growth of Chiropractic. On Purpose gives you the information you need to sustain the momentum that the profession is building throughout the world.


If you’re a Chiropractor, the reasons you get up in the morning are beyond just that of owning your own business and making money. The impact you have on your community and the world at large are often hard to approach and grasp, yet it’s one that every Chiropractor must face. In On Purpose we explore this responsibility and the many ways that our impact can be felt throughout our communities.

What Are The Benefits?

On Purpose offers Chiropractors the chance to draw from the latest news and research - that empowers you to impact your community, and the world.

Stay Current

Our experts review dozens of scientific journals, popular magazines, newsletters and wire services to bring you the most up-to-date and vital information for you and your patients.

Stay Connected

Listen in your car, while you exercise, or play On Purpose in your practice for your staff and patients. Stay connected with the latest advances in the profession.

Stay Credible

Become the "go to" person in your community for the latest and most credible information on the latest research. Each month you will receive a consumer Press Release you can use in your practice and community.

Here's Whats Included With Your Subscription...

Click a Topic Below for more Detail. 

Monthly Summary

Every Month you will recieve a short video summary outlining the up coming On Purpose Series. 

Top 10 Research Articles

Every month You will recieve a list of the top 10 science and political artices involving the chiropractic profession. 

Research References

With the release of every On Purpose Sereies you will have access to a full reference report of all the research that went into that releas. 

Drug of the Month

With the ever changing pharmaceutcal industry it is important to stay up to date on the latest drugs and their affects which is why On Purpose offers a Monthly Report Featuring a diffrent drug each month. 

Play Anywhere

Your On Purpose Membership comes with access to the universal MP3  file format making it easy to listen on your phone, computer, Tablet, or portal audio device. 


Missed a Month? Want a Refresh on this years OP?  Yearly Subscribers have easy access to a 12 month archive of On Purpose.  

The Voices & The Experts Behind On Purpose

Christopher Kent, DC, JD

His passion for facilitating human empowerment led him to the chiropractic profession, where he has served as a practitioner, educator, author, lecturer, and researcher. Dr. Kent is a graduate of Palmer College.

Dr. Kent has been recognized as "Chiropractic Researcher of the Year" in 1991 and "Chiropractor of the Year" in 1998 by the International Chiropractors Association (ICA). In June 2001, Dr. Kent was elected Chair of the United Nations Non-Governmental Organization (NGO) Health Committee, the first chiropractor to hold that office.  In 2007, Dr. Kent was honored with the first Lifetime Achievement Award bestowed by Life University.

Dr. Kent's ability to integrate the philosophy and science of chiropractic is legendary.

Matthew McCoy DC, MPH

A researcher, academic, lecturer and author, Dr. McCoy has over 30 years of clinical experience having practiced in New York, Florida, Washington, Georgia and Russia.

He received his undergraduate degree in Organizational Management from Covenant College, a Doctor of Chiropractic degree from Life University and a Masters of Public Health from Emory University specializing in Health Outcomes.

Dr. McCoy has an active research agenda; his current areas of interests include health outcomes research, pediatric research, prevention of chronic, lifestyle-related diseases, personal health autonomy, and outcomes measurement in health care. He has been actively engaged in health policy over several decades and has been involved in evidence based guideline development and best practices initiatives since the early 1990’s.

Dr. McCoy is the Vice Chairman of the Board of Trustees of Sherman College of Chiropractic and was previously a Professor at Life University where he taught for 18 years. Dr. McCoy has also taught postgraduate and continuing education courses for chiropractors on a regular basis over the past 25 years. He currently serves as the Vice President of the Foundation for Vertebral Subluxation. Dr. McCoy is presently Editor & Publisher of the Journal of Pediatric, Maternal and Family Health – Chiropractic, Annals of Vertebral Subluxation Research, Journal of Upper Cervical Chiropractic Research and the Journal of Philosophy, Principles and Practice of Chiropractic. He also publishes the Chiropractic Chronicle which is THE source for news on the traditional, conservative faction of the chiropractic profession.

Dr. McCoy is the CEO and Co-Founder of the ChiroFutures Malpractice Insurance Program and has served as an expert witness and consultant defending chiropractors in insurance reviews, malpractice cases and regulatory board actions for over 30 years.

Ready To Get Started?

There are several levels to On Purpose membership. Choose the one that fits your needs best!

*Displayed Pricing Based on Annual Pre-Pay.

“If you don’t subscribe to Dr. Kent’s On Purpose program, as well as into his AST and Stroke and other programs… you’re missing out on some of the most pure and impactful content in this profession.”

Dr. Tony Ebel

Premier Wellness Chiropractic

“Dr. Christopher Kent has long been one of our professions best educators. His ability to explain the philosophy, science and art of chiropractic has helped chiropractors to develop a greater understanding of vertebral subluxation. In a time when chiropractors are striving for greater certainty, credibility and clarity on the impact of vertebral subluxation, they are also looking for validation as to the effectiveness of the chiropractic adjustments. Dr. Kent is a master at bringing greater clarity to both concerns by presenting research and technology that allow the chiropractor to leave his presentation with a higher level of certainty and confidence in communicating the chiropractic message.” 

Troy Dukowitz, D.C.

Shilo, II.

“To whom it may concern,

In my over 30 years in the chiropractic profession, that essentially started with the writing of a treatise on the vertebral subluxation from the available literature from dr. side Williams, then president of Life Chiropractic College, no single name came up more frequently within the chiropractic profession than that of Dr. Christopher Kent.

That Said, today there are no more living chiropractors who, in my experience, can and do communicate about the devastating effects of the vertebral subluxation on a human health more elegantly or effectively that Dr. Kent.

He has been a mentor and inspiration for thousands of chiropractors who, in many cases, learned about subluxation and became purposefully directed to communicate about it as well as correct it as a result of Dr. Kent’s teachings.

In 2010, I can think of no other person within the chiropractic profession with more credentials, communication skills or passion to teach about the vertebral subluxation than Dr. Kent.”

Dr. Steve Hoffman

Discover Wellness, Inc. & 2nd Cousin Media, Inc., Encinitas, CA

“I believe that Dr. Christopher Kent not only knows so much more about the entire subluxation complex, its causes, effects and how to deal with them as anyone alive today. but more importantly he has the ability to take extremely complex and difficult concepts and boil them down to something so simple and easy that even mere mortals like you and I can understand.

If Dr. Kent is teaching a class on subluxation I am going to be there and if we are to take our rightful place as the recognized leaders of a true health care system worldwide we all need to be on these calls”

Russ Rosen, D.C.

Rose Coaching, Maui, HI

“I believe that there are very few people who have spent more time, money and mental capacity on the understanding of the devastating effects of the vertebral subluxation than Dr. Christopher Kent, J.D. His early pioneering research into the first-generation subluxation station was the first major step in chiropractic detection of subluxation technology since X-rays and the old hand held nervo-scopes from the 1030’s. as a result of a brilliant mind and significant commitment, no one has had the ability to spend more time studying, quantifying, documentation and objectifying the vertebral subluxation than Dr. Kent. The result is a genius linguist with the purpose and certainty that is unmatched in many realms, including that in the understating of the vertebral subluxation.”

Trent Camp, D.C., C.C.R.D.

Owner, 20 years, Camp Chiropractic Inc., Past President, Delaware Chiropractic Society Past President, Delaware Board of Chiropractic Current Treasure, Delaware Chiropractic Society

“Dr. Christopher Kent is an icon in the chiropractic profession. He is one of the most sought after speakers today. after his inspiring speech at the parker Las Vegas seminar to thousands, he received one of the best standing ovations I have ever seen. If you are ready to have a defining moment in your life and in your practice, then Dr. Kent is who you want to experience. You will be glad you did!”

Dr Fabrizio Mancini

President of parker College and Seminars.

“Dr. Chris Kent has been a central figure in the contemporary chiropractic dialogue in areas of identity, research and international affairs. I have watched his influence in and impact on the profession grow as witnessed by him being named chiropractic researcher of the year in 1991 by the ICA, chiropractor of the year in 1998 and was the first chiropractor elected to chair the united nations NGO health Committee. It was my pleasure to aware Dr. Kent the first ever Life University Lifetime Achievement award in 2007. He continued his dedication to become an attorney for the purpose of using his degree to help preserve and defend the chiropractic profession. More than that a phenomenal speaker who brings scientific accuracy, interdisciplinary research, and precise chiropractic principles to audiences around the world. If I could only expose Life University Students to two or three speakers during their four years at chiropractic college, Dr. Kent would be in this elite group. He always finds a way to empower individuals to discover and design lives of both success and significance and science this is the mission of Life University he is a friend and resource of profound importance.”

Dr. Guy Riekeman

President Life University

“Dr. Chris Kent’s the profession’s most complete resource for understanding the implications and effects of the vertebral subluxation on human health and potential. His visionary approach to chiropractic combined with his encyclopedic mind would mean little unless it was blended with his amazing wit and exceptional communication skills. He can take the most complex situations and help you untangle them with a single wise comment. Christopher has been my friend and mentor for years and i can honestly say that i would not be the chiropractor i am today without his constant presence.”

Dr. David Fletcher, DC, FCCSS(C)

Chiropractic Specialist, Lecturer, and Coach